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NEWSPAPER RATINGS

by MEL JENKINS
(WALES)

WHY IS IT THAT THE TOP SPOT RATING IS ALWAYS 78 IN THE DAILY MAIL.

IN THE DAILY MIRROR THE SPOT FORM RATING COULD BE FROM 50 TO 130.

WHY IS THIS DIFFERENT RATING ALLOWED

Answer: According to David August, racing editor of the Daily Mail, the Formcast top-rating has always been 78.

This is just a figure that has been in existence since 1957 and is in fact a registered trademark.

It has no other significance than that.

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Jan 12, 2013
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WRONG NUMBER
by: MEL JENKINS

You have Printed in my question to you the Number 8

It should be 78.

I have been sent a number of Emails for you to make a clarification on the subject.

Kind Regards

Mel

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