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NEWSPAPER RATINGS

by MEL JENKINS
(WALES)

WHY IS IT THAT THE TOP SPOT RATING IS ALWAYS 78 IN THE DAILY MAIL.

IN THE DAILY MIRROR THE SPOT FORM RATING COULD BE FROM 50 TO 130.

WHY IS THIS DIFFERENT RATING ALLOWED

Answer: According to David August, racing editor of the Daily Mail, the Formcast top-rating has always been 78.

This is just a figure that has been in existence since 1957 and is in fact a registered trademark.

It has no other significance than that.

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Apr 03, 2019
Rating
starstarstarstarstar 		Daily Mail ratings
by: Anonymous

Apologies it should have read Selwyn and not Mel.
Apr 03, 2019
Rating
starstarstarstarstar 		Daily Mail ratings
by: Anonymous

I totally disagree with Mel regarding the Daily Mail ratings. I think they are one of the best not poorest. Who does he reckon is best? Perhaps I may then change my mind.
Feb 08, 2018
Rating
starstarstarstarstar 		Daily Mail Formcast selections.
by: Selwyn

I think the formcast selections in the DAILY MAIL are the most loosing
selections of any Daily Paper. Very.Very poor.
Jan 12, 2013
Rating
starstarstarstarstar 		WRONG NUMBER
by: MEL JENKINS

You have Printed in my question to you the Number 8

It should be 78.

I have been sent a number of Emails for you to make a clarification on the subject.

Kind Regards

Mel

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